We Love White
Products We Love: Part 2
Whilst the Alta Bike bike is not new (it was launched in 2004) lifeiscarbon® did fall in love with this years new model that comes in white. The bike was developed by a collaboration of Norwegian companies; Bleed (Graphic Design), Frost Product (Product Design) and Norway Says (Furniture Design) and manufactured by Hard Rocx. The initial motivation came from a love for cycle racing amongst friends in the three companies but the end design was inspired by the single-speed/fixed-wheel cult amongst bike couriers in cities like San Francisco, New York and Tokyo. Another important design factor was to keep weight to a minimum (only 9.4 kg) so that it's easily carried upstairs by owner's to make it possible to display the distinctive design in their living space. To that end, a specially designed wall mount was made available this year.
The Alta Bike is released in a new colour every year although only in very limited numbers. For a limited edition designer bike, it's reasonably priced so it won't hurt your wallet although, with a fixed-wheel, it is going to hurt your leg muscles.
is there a store in the US to purchase the bike?
Posted by: dragon | 20/08/2007 at 18:46