We love this recent post at Treehugger, not just because we're into bicycles but also because we're fans of the Swedish retail chain Ikea.
This year Ikea has given each of its 9,000 UK employees a brand new folding bike to encourage sustainable mobility to and from work. The bestpoke bikes are made by Raleigh especially for the Ikea's Christmas gift. Staff were also given a 15% subsidy on public transport to encourage integration of transporation (the bikes fold-up to squeeze onto Britain's overcrowded trains and buses!).
The gift sends out a strong message about Ikea's commitment to sustainable development. It is the store's second high-profile green gesture this year following its decision to introduce a charge for plastic bags and encourage reusable ones. Plastic bag take-up at checkouts is down by 97 per cent.
"We want to create a better everyday life for the many, and do what we can to make greener living possible," Ikea's UK manager, Peter Hogsted, said.
Ikea are clearly at the forefront of greening staff Christmas gifts. What a refreshingly 'light' present amongst the heavy load of chocolate and mince pies normally dished out at this time of year. More details at The Independent
would like to hear about the price of this bike. thanks
Posted by: Master Wilfred Ojuvwuederie Aghoghorame Ogefere | 07/10/2007 at 16:00