Positive Melancholy: Slavic Style
I think we mentioned that we’re suckers for a good story and for old Scandinavian companies that are still going strong. Well, here’s yet another one and it's a chance for us to introduce you to one of our favorite Finnish brands.
In 1938, the manufacturer Ivan J. Paolovski arrived by train in Helsinki from Vyborg, which was under Russian occupation at the time. He then founded the world’s most northerly match factory in the dark, uninhabited and wild woods of Eastern Helsinki.
It turns out that Ivan practiced Asceticism and his ideology gained many supporters in the form of highly motivated factory workers who also happened to benefit from the company perk of going camping every other Saturday. Apparently ‘the light of life’ was growing at the match factory and it soon grew into an entire sector of the city. East Helsinki was born. Today, IVANAhelsinki is still one of the largest match factories in the world.
By the way, did we mention that IVANAhelsinki also manufacture clothes and accessories?
lifeiscarbon® loves the strangely contemporary yet retro style of IVANAhelsinki’s collections. We love their clothes, we love their items for the home, we love their website, we love their photography and most of all, we love their sense of humor. That said, we can’t hope to describe IVANAhelsinki better than the company can themselves. Here’s what they have to say about their range:
“IVANAhelsinki…….clothes are full of positive melancholy and hope of tomorrow filled with camping spirit, home made feeling and childhood memories. IVANAhelsinki clothes are art pieces with a slow-design identity and an idea of functionality.”
Scandinavian style combined with a traditional Slavic touch. Clothes with a soul of their own. Need we say more?
Birds Collection
Boating Collection
Camping Collection
Dead Butterflies Collection
Loghouse Lovers Collection
Rouva Collection
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