From Bicycles To Underwear
We said that we wouldn’t write about bikes for a while but we forgot to mention another of our favorites, the Swedish military bike from Kronan. We couldn’t resist letting you know about Kronan’s other business areas; children’s strollers, kid’s duvets and underwear! Yes, that’s right, Kronan have recently launched a new range of underwear for men and women.
If you live in Scandinavia you’ll be familiar with the almost indestructible and tank-like bicycle that Kronan produce. New Yorkers and those of you who have stayed at the Tribeca Grand or Soho Grand might have noticed the fleet of Kronan guest bikes parked outside the entrances of the hotels. Few people, however, would have guessed that underwear would be a natural business extension for Kronan.
Sadly, despite twice writing to the company, we’ve not received a response to our emails so we're unable to explain the sudden diversification from classic bicycles to modern underwear. However, we like the look of the range and love the packaging (which includes a metal name tag that makes a great key-ring or name name-tag necklace).
Despite it’s looks, the Kronan bike is a modern design inspired by the tried and tested Swedish military bike of the 1940´s. The design is simple, robust and without frills. Details such as wide handlebars, durable tires, anti-rust steel frame, with added zinc plated components, make a Kronan bicycle a great longterm investment. Unless it's stolen, it's likely to last longer than you do. Nice details include a built-in pump holder, a lock and a personal registration plate, which makes it easier to trace the bike if it should go missing. There’s a choice between gentlemen’s and lady’s models, 3 gears or single, with practical accessories like a front luggage carrier for extra carrying space.
The ultimate Kronan to have is one without gears and without a front brake (but with a brake that works by peddling in reverse) in Black, Cream or Military Green. There’s no finer form of exercise than trying to ride a heavy steel bicycle up a hill without use of gears.
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