It’s time for us to make another confession. It’s easy to see that lifeiscarbon® falls in love a lot but what’s more difficult to work out is exactly what it is that causes it. We have to admit that we often can’t work it out ourselves. At times it can be the product itself, at other times it's the story behind the brand, sometimes it's the company’s website or, as is often the case, it’s a combination of things far less tangible.
Such is the case with our newest love, the Icelandic fashion label and boutique, Spaksmannsspjarir; we simply can’t decide what we love most about them. We love their clothing of course but we’ve also fallen for their wonderfully austere and minimalist store in Reykjavik and the excellent photography they consistently use to showcase their collections.
Founded back in 1993 by the designer duo Björg and Vala, Spaksmannsspjarir (which means Wise Men's Clothing) make highly individualistic clothing for women that manages to combine elements of classical men’s tailoring, feminine cuts, nostalgic shapes and highly modern materials.
For us, Spaksmannsspjarir have not only reflected the dramatic nature of the Icelandic landscape in their designs but have also somehow captured the history of the country and it’s people, despite the modern looks of their range. Perhaps that’s why we love the incongruousness of wise men’s clothing for women.















