Hästens by Carbon Photography
As you might have guessed from our recent postings, lifeiscarbon® is on tour in New York. Amongst other things we’ve been spending a good deal of our time visiting Scandinavian stores in the city, which might seem rather odd given that we can visit the same stores just as easily back at home. As part of a consultancy project for a client, we were curious to find out how Scandinavian brands adapted to the US market and how prices compared to the home market.
The most noticeable thing is that most of the Scandinavian brands we visited use their ‘Scandinavianess’ very selectively and seem much more interested in becoming global brands. Whilst their heritage and country of origin are important back home, it will quickly be forgotten in favor of local acceptability when expanding overseas. In terms of prices, due to the current exchange rate, there’s not much of a premium compared to buying products in Scandinavia although product selections are very limited in the US.
Take a look below at details of the stores we visited and make your own tour of Scandinavia in New York.
As Iggy Pop was to Punk so J. Lindberg is to Swedish jeans. Dress head to toe in Lindberg and you’ll have fashionistas flocking to you.
126 Spring Street
New York, NY 10012
Bo Concept
Denmark’s version of Ikea, where more style and better quality comes at a higher price.
BoConcept® SoHo
69 Greene Street
(Between Spring Street and Broome Street)
New York, NY 10012
BoConcept® Upper East Side
220 East 57th Street
(Between 2nd and 3rd Avenues)
New York, NY 10022
Hästens
Sell your car, re-mortgage your house and invest the proceeds in a Swedish bed. You’ll be broke but at least you’ll be guaranteed a good nights sleep if you sleep on horse hair.
The Hästens Store - SoHo
80 Greene Street
New York City
Tired of wearing Carhartt to convince people of your working class roots. Check out Dunderdon for the Swedish alternative.
Dunderdon Workshop NYC
272 Lafeyette Street.
New York, NY 10012
WESC
They are what they say are – the superlative conspiracy. Visit WESC to get the über cool Swedish skateboarder look.
WESC
282 Lafayette Street
New York, NY 10012
A little corner of Scandinavia in Manhattan with a interesting selection of primarily Danish and Swedish brands.
11 Christopher Street
New York, NY 10014
Bodum
The company that single handedly got British people to stop drinking instant coffee and switch to freshly ground French coffee. Stylish and functional Danish cafetières and much much more.
Bodum Café and Home Store
413-415 West 14th Street
New York, NY 10014
Ordning & Reda
If people ever get tired of the ubiquitous Moleskin you’ll find a range of stylish stationary alternatives at Ordning & Reda from Sweden.
Bodum Café and Home Store
413-415 West 14th Street
New York, NY 10014
H&M
Check out the giant hand-painted billboard of Madonna that’s going up on the corner of Lafayette and Houston, and then pick up some disposable designer clothing at H&M. Harsh words? Disposable because their clothing just can't cope with US washing machines. Designer because they're the masters at ripping off the lastest styles.
640 5th Ave & 51st Street
New York, NY 10019
558 Broadway
New York, NY 10012
515 Broadway
New York, NY 10015
Ikea
Where would be without them? If you can’t find what you need during one of those frequent weekend visits to Bed Bath and Beyond then why not track down the free bus service and make a trip to the nearest Ikea.
Elizabeth Center
1000 IKEA Drive
Elizabeth, NJ 07201
Ikea Paramus
100 IKEA Dr.
Paramus, NJ 07652
Ikea Hicksville
1100 Broadway Mall
Hicksville NY 11801
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