Having long been fans of James Bond movies (especially the older Sean Connery films), we’ve fallen for the latest collection from House Of Dagmar. For Fall/Winter 2007, the Swedish fashion label has mixed the contemporary and urban with the timeless fashion of mountain villages in the European Alps. Creating a hint of retro après ski glamour crossed with a darker side influenced by Wong Kar Wai’s ‘Fallen Angels’.
You’ll find voluminous tops combined with tight ski pants and petite tops mixed with generous trousers. Long lengths feature throughout the collection in the form of knits and shirts. Dresses are short with a focus on legs. The main colors are blacks and light neutrals, with highlights in forest green and poppy red, spiced up with accents in copper. Fabrics include soft and airy wool, thick merino, loden, cotton twill and luxurious silk. See a selction of images from Dagmar's FW 2007 collection below.
When the Swedish fashion label Dagmar launched in spring 2005, it gained wide attention from Swedish media and was awarded both the ‘Rookie of the year’ and ‘Garbohatten’ (named after Greta Garbo) prizes. The following year, in February 2006, Dagmar was awarded ‘Best new designer of the year' by Swedish Elle Magazine.
The label was created by three sisters - Kristina Tjäder, Karin Söderlind and Sofia Malm – who still run the company today and recently oversaw the label’s launch in the USA and Japan. Dagmar was actually the name of the sister’s grandmother – their initial muse and a continuing source of inspiration - who worked as a tailor and was always very chic and feminine.
Kristina Tjäder was educated as a designer at ESMOD (École Superieur de la Mode) in Paris and has worked for Christian Lacroix, Hennes & Mauritz, Boomerang, Hollies and Mover. Karin Söderlind worked as a buyer for Hennes & Mauritz for eight years. Sofia Malm has just finished studying textile economics in Borås, in the south of Sweden.
With a strong emphasis on quality and tailoring, Dagmar’s collections comprise of knitwear, woven jumpers, dresses, jackets, sweatshirts, skirts and accessories such as hats and scarves. A woven line with a ‘vintage couture’ look was recently added to range.
Embracing traditional handcrafts and making use of old knowledge is an important part in the Dagmar creative process and many of their designs are handmade or include handmade details.








































































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