IVANAhelsinki's New Collection
The last few days have seen Helsinki bathed in warm sunshine and it seems as if Spring has finally arrived in the far North. It’s time for Scandinavians to finally start donning their lighter weight summer clothing and no doubt many people will own at least one classic looking outfit from IVANAhelsinki, our Finnish fashion favorites.
These days, IVANAhelsinki describes itself as an Art Fashion brand but despite having come a long way since its humble beginnings, as leisurewear for matchstick factory workers, it hasn’t lost its delicate combination of Scandinavian style with a hint of Slavic melancholy.
Still fresh from being given the honor of being the first Scandinavian brand to have ever been accepted on the official main show list during Paris Fashion Week, IVANAhelsinki are currently promoting their new collection for AW08, entitled BirdRing. Take a look below at a selection of our favorites from the collection and be sure to check out IVANAhelsinki’s dramatically different updated website:
Paola Ivana Suhonen, the designer behind the new collection, draws inspiration from a combination of dark naive mind-landscapes, tales of romance and northern legends to creat prints, graphics, shortmovies and well, everything that is involved with the visuals. Paola runs the family-owned company together with her older sister Pirjo. All pieces are manufactured in IVANAhelsinki ‘s studio in Finland, with a ethical and ecological production philosophy.
As Paola explained: “IVANAhelsinki started as my personal art-project, now it’s a way of living to us. I could easily spend my life traveling around and going on road trips, but it is pretty much ok to do cute, straight cotton and woolen dresses for charismatic drummer girls and girl women. They are the ones who love moonlight fields, pirates, dark forests, crummy motels, fragile butterflies, unstable relationships, cowboys and guardian angels. After all, I’m sure they are just after a love of their lives, just waiting to see whether he will be a rock star, a motor biker, a gnome, a cosmonaut or a sailor.”
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