Scandinavian Ecoluxury

Sadly, many would say that today’s chemical-focused textile industry not only harms the environment but also creates garments that are in fact harmful to the wearer’s skin. Luckily, the Swedish fashion designer Camilla Norrback has recognized this fact and chosen to produce the major part of her garments in ecological or environment-certified natural materials. For fabrics to be labeled ecological they must be created in environmentally friendly ways tat every stage of production; cultivation, processing and coloring.

Camilla Norrback only uses production methods that affect the environment as little as possible, for example by using natural alternatives to toxins and chemicals. Environment-certified fabrics are processed and colored in an environment-friendly way, making sure that pigments aren’t released into the groundwater and that the finished fabrics contain no toxins or heavy metals that could be harmful to potential wearers of her garments.

Recognizing that environment-friendly technology for producing fabrics has evolved far enough not to compromise a designer’s artistic freedom, Camilla Norrback has called her fashion range, Ecoluxury. Take a look below at our favorite outfits from the SS08 collection:

The exciting yet often painful clash of carefree childhood versus responsibility-laden adulthood has been the inspiration for Camilla Norrback’s SS08 collection. The designer has foraged through her old patterns from the transition time between the eighties and the nineties, and given them a revitalized look - feminine and classic with a twist. Ecoluxury is more in focus than ever and the new collection contains a mix of luxurious materials and classic base materials.

Camilla Norrback

Read about the Norwegian fashion brand FIN and their Eco Lux range and the Danish Eco Fashion label Noir