For less regular readers of lifeiscarbon® or those who may be new to the website, we thought it worth quickly restating what we do and why we do it. At it’s simplest, lifeiscarbon® is a way for us to raise awareness and interest in Scandinavian Aesthetics and particularly in the art, design, fashion and music from the region that we happen to love. Why? Partly because it provides useful research for a number of The Carbon Foundation’s own ventures (ie carbonislife® –retail concept, carbonphotography® - commercial photography, ordinaryeverday® - fashion brand and lifeiscarbon® - print edition) but more importantly because we want to help local talent. Sadly, we’ve had the privilege of knowing too many talented individuals and companies from the region who simply don’t get the critical and financial return that they deserve. This website is one of the many small ways in which we try to help them.
Despite the fact that we enjoy writing about others, our motto of Faire Sans Dire makes us rather reticent to talk about ourselves. However, being a not-for-profit organization makes it necessary for us to occasionally turn to our readers for help. Whilst our editorial neutrality is important to us and we’ve gone on record as never accepting advertising on this site, we are currently involved in a number of interesting conversations with global brands that would like to collaborate creatively with us. Given the number of projects we’re interested in creating (including co-branded fashion ranges, guerilla stores, touring art exhibitions, book publishing etc etc), we’re keen to hear from brands that want to work with us. Beyond hearing from brands, if you happen to be a graphic designer, web designer or a stylist and would like to get involved in one of our up coming projects, we'd love to hear from you.
Finally, a quick word about music. We have to confess that music has been neglected of late but, given the number of musical discoveries we’ve made recently, we’re pleased to announce that carbonsounds™ will be relaunching later this week. It seems that it’s not only readers who have been missing our musicals profiles but also the bands themselves. Whilst we can’t promise to review all of the CDs that are sent to us, we’d like to encourage artists from the region to continue sending us their new releases (contact details here) in order for us to keep writing about the best new music from the region.
Images taken from Behind The Catwalk, a recent photo documentary by Carbon Photography. Behind-the-scenes photographs of the launch of Norwegian designer Ida Gullhav's latest collection.
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