Young Swedish Fashion Duo
It’s not often that lifeiscarbon® lacks inspiration but when occasionally we do, we know we can always turn to our friend Martin Bundock at AWB AB, the innovative Stockholm based communication agency. Martin somehow seems to be plugged into all the latest must-know-about trends and must-be-at happenings in Sweden, not to mention that he's probably friends with all the must-get-to-know people in Stockholm.
Martin's most recent piece of inspiration was to introduce us to the up and coming Swedish fashion brand Jojo & Malou. The label was founded by the Swedish design duo Jojo Ericson and Malou Palmqvist, who met eight years ago whilst completing an Art Foundation course at the Kent Institute of Art & Design. Both went on to complete fashion degrees in Womenswear Design, Jojo at Ravensbourne College of Design and Malou at Middlesex University.
Despite always having the intention to one day combine forces to create their own fashion brand, after graduating in 2004, Malou gained experience by working for Markus Lupfer and Katie Hillier, whilst Jojo split her time between Dover Street Market and Peter Jensen. However, the friends eventually before pooled their talents to create a collection for the renowned Fashion Fringe competition in 2005.
Since then, Jojo & Malou have created an exclusive diffusion line for Topshop, taken part in the RED campaign, and collaborated creatively with Gabriel Garcia Gauche, Japanese Nylon, Dazed and Confused and ELLE. They have twice been awarded a New Generation sponsorship to participate in London Fashion Week, staged their first ever catwalk show in Stockholm during +46, and represented the UK for the British Council in Lithuania. Take a look below at some of our favorites from their SS08 collection:
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