Fashionable Swedish Dandyism
Despite the strictly enforced dress code of either all black or all white clothing at lifeiscarbon® (yeah we know…hardly original since it’s the ubiquitous dress code for most Scandinavian designers), we do occasionally have a tendency towards the flamboyant. Call us strange, but some of us take a perverse pleasure in wearing highly colorful underwear beneath our monochromatic and puritanical exteriors. When, we wonder, will Superman’s habit of wearing underpants on the outside catch on?
Not that we want our readers to think that we’re in the habit of showing each other our underwear around the office but something of a competitive nature abounds and when our reliable old Björn Borg undies don’t cut the mustard we turn to the latest funky designs from Frank Dandy.
The Swedish fashion brand Frank Dandy was born in early 2002, supposedly as a reaction to underdeveloped underwear market of the time. Clearly on a mission to break the rules of traditional underwear, these days the brand is represented in over 13 countries spread across Scandinavia, Europe, North America and Asia. Not content with creating underwear, Frank Dandy have invented the term Superwear to cover a range of clothing including jeans, jackets, shirts and accessories for men, women and children. We’re particularly partial to their crazy colored Long Johns. Take a look below at a few of our favorites:
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