Finnish Control Freaks
Photos by Knotan
lifeiscarbon® have long been fans of the Finnish street fashion brand CTRL and recently caught up with their designer, Freeman, to hear about the origins of the company and their plans for the future.
“CTRL was born a little over ten years ago, first it was all about skateboarding, deep roots, camel toes, tee-shirts, loose attitudes and the art of chasing tail in the streets of Helsinki. Then, about 4 or 5 years ago, we jumped over into the fashion world, or at least into the street fashion world, because we realized that the best way to get attention from the hottest girls was by running a fashion label. And they really do fall for that, and Oh boy we love it!”
CTRL have come a long way since those early days, having produced several clothing lines, a lot of skateboarding equipment and been behind numerous parties, social gatherings and secret events. Having successfully become heroes in Finland, their next moves are to make it big in New York and take over Stockholm. As Freeman explained; “We don’t intend to remain an exclusive small cool brand - instead CTRL is going to be a HUGE COOL BRAND.”
With a strong belief in universal love as part of the company’s core philosophy, CTRL are keen to get involved in creative collaborations and especially with organizations like Greenpeace or Amnesty International. As Freeman so aptly put it; “Saving the world is no joke”. CTRL has already created two collaborative skateboards, the first with VICE magazine and a second (old-school style board) together with ROCKERS NYC and are about to release a limited edition board together with Adidas.
Take a look below at some of our favorites from CTRL’s AW08 collection:
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