Whilst braving the bitter coldness of an early winter to stroll around Oslo during the weekend, lifeiscarbon® briefly popped into NorwayDesigns in attempt to stay warm. Something of a misnomer, NorwayDesigns is predominantly a collection of fashion, furniture, design objects and handcrafts from Sweden, Denmark and Finland rather than from Norway. Be that as it may, the store often showcases upcoming Scandinavian designers and we were happy to stumble across the latest collection from Swedish fashion brand, Nygårdsanna.
Featuring a limited color scale from nature’s palette, lines that flatter and adorn rather than demand attention and making use of natural materials such as linen, cotton and silk, Nygårdsanna somehow manage to turn Swedish folklore into avant-garde creations. Founded by the talented Swedish designer Anna Bengtsson, the brand won the prestigious design award Guldknappen in 1998 and has since received the distinction of winning an Outstanding Swedish Design award.
Nygårdsanna is based in Linköping, in southern Sweden, and has three wonderful stores in Gothenburg, Malmö and Stockholm but the brand name itself comes from Nygården, a farm in Dalarna where Anna Bengtsson’s ancestors lived long ago. People in the know ensure that they make the annual pilgrimage to Dalarna to visit Nygårdsanna’s yearly warehouse sale, which is still held at Anna’s grandparent’s house. Nygårdsanna is possibly one of Scandinavia’s best kept secrets but probably not for long, and we warn you; once bitten forever smitten. Take a look below to see what all the fuss is about:
Stores
Nygårdsanna
Vallgatan 21
411 16 Göteborg
Nygårdsanna
Mäster Samuelsgatan 6
111 44 Stockholm
Nygårdsanna
Skomakaregatan 12
211 34 Malmö
To help them look vulnerable.
Posted by: Kenneth | 26/12/2010 at 05:23
Excellent photography work.
Posted by: kostas sidiropoulos | 12/02/2010 at 12:43
She looks very confused... why do models always have that confused look!?
Posted by: Ryan | 04/11/2008 at 12:30