Inspired by its Stockholm headquarters, the Swedish fashion brand Acne Studios has recently launched a new 4000 sq ft flagship store in Soho, New York and their second store in Paris.
The NYC store features a floor framed by black and white striped tiles with a plush green carpet at its center, apparently signifying the island of Stockholm. Similarly, the blue mirrored back wall symbolises the water which encapsulates the Swedish capital. Dividing the space are partitions painted grey and framed in white, a reference to classic Swedish Gustavian design. Pink and black steel pillars punctuate the space and the shoe salon to the back right of the store is lined in marble and features bespoke stools designed especially for the space. Despite the history of the industrial space remaining much in evidence, Acne founder Jonny Johansson has managed to create a modern reinterpretation of Gustavian style (18th-century Swedish Neo-classicism). We love the purity of the space. It seems to recall the paintings of Vilhelm Hammershøi, with just a hint of the glamour of a Jonathan Adler interior design project mixed in.
Follow the link to see more images from Acne Studios´ new flasghip store in Soho and read more about their wonderful new store in Paris:
33 GREENE ST
NEW YORK 10013
Acne Studios´ second Parisian store, at 3 Rue Froissart, combines raw industrial elements with clean Scandinavian influences. The original rough industrial walls of a former garage form the backdrop to a brand new, clean and contemporary space. Natural coloured carpets contrast with the rough concrete walls. Set-like partitions have been designed in aluminum; hard on the outside but soft on the inside. The ceilings are painted a dark blood red and punctuated by LED lighting. The walls morph into long benches, becoming display areas as well as seating. Shoppers are greeted at the entrance by the glow of a golden yellow glass wall that reveals the silhouette of a marble sculpture by the English artist Daniel Silver.
3 RUE FROISSART