Nordic Industrial Icon Toys

Is there a distinct Nordic identity? Does the concept of The Nordic Way geniunely exist? Can one, despite the tendency of globalization to erase national and cultural differences, still understand identity as something associated with a particular place? And if that is the case, how has the Nordic identity developed alongside the development of the rest of the world? These are some of the not uninteresting questions posed by the New Nordic – Architecture and Identity exhibition at the Louisiana Museum of Modern Art in Denmark.

Permafrost, a Norwegian design agency, was asked to create one of 30 small ‘Nordic Dioramas’ for the exhibition. Permafrost´s contribution is a set of wooden toys depicting modern day industrial icons, while at the same time honouring traditional Nordic craftsmanship.

Follow the link to see more images of the wonderful Nordic Wooden Toys that Permafrost created for the Louisiana Museum of Modern Art:

Permafrost was established in January 1st 2000 by Andreas Murray, Eivind Halseth, Oskar Johansen and Tore Vinje Brustad; four Norwegian industrial designers, all graduates and classmates from the Oslo School of Architecture, who share a mission to "maintain a signature of flawless functionality and iconic expression". More than a decade of conceptual and inventive design has seen them cover everything from product design, furniture and interiors to graphic design and packaging. 

 

 Permafrost